Yellow.Rec

Develop and implement brand and product marketing strategies for the Brazilian market, with a particular focus on the truck segment.

Plan and coordinate brand promotion activities, including product launches, automotive events, trade shows, and commercial events.

Develop marketing initiatives focused on increasing brand awareness, generating leads, and driving sales growth.

Manage the company’s digital presence, ensuring consistency in communication and continuous improvement of performance indicators.

Build and maintain strong relationships with advertising agencies, media outlets, influencers/KOLs, industry associations, and other strategic partners.

Prepare marketing performance reports and leverage market data to support decision-making and optimize marketing budget allocation in real time.

Manage and ensure consistency across the brand’s visual identity system.

Develop creative and timely marketing initiatives by leveraging market trends, relevant topics, and real-time events to increase brand engagement and visibility.

Build and maintain a strategic network of relationships with media outlets, influencers, automotive associations, business partners, and other relevant stakeholders.

Bachelor’s degree in Marketing, Business Administration, Business Management, Automotive Engineering, or a related field.

Solid experience in marketing within the automotive industry, including experience with OEMs, dealerships, or automotive clients at advertising agencies.

Experience in the truck and commercial vehicle segment will be considered a strong advantage.

Proven track record of marketing results in the Brazilian market, such as increasing brand awareness, generating demand, driving sales growth, or successfully launching new products.

Strong negotiation skills with media outlets, suppliers, agencies, distributors, and business partners.

Strong analytical skills, with the ability to interpret marketing and market data and translate insights into practical decisions and actions.

Experience managing marketing KPIs, including leads, conversion rates, campaign performance, audience profiles, and ROI/ROAS.

Creative mindset, with the ability to develop relevant marketing campaigns and commercial initiatives aligned with market trends.

Practical knowledge and experience in digital marketing, including Google Analytics, Meta Ads, and SEO.

Advanced English proficiency, with strong listening, speaking, reading, and writing skills.

Strategic vision.

Analytical and data-driven mindset.

Creativity and ability to quickly identify opportunities.

Excellent communication and interpersonal skills.

Strong negotiation and supplier management skills.

Autonomy and ability to work independently.

Agility in decision-making and problem-solving.

Ability to work effectively in dynamic and multicultural environments.

Strong sense of responsibility for the brand’s image and positioning.